Last week I gave a free health seminar entitled “Why Am I Always Tired?” We discussed three fundamentals of good health that can prevent and heal the majority of health issues we all encounter, including fatigue. Your present and long term health depends on all three.
1. Drink enough pure water. Consistently drink half your body weight in ounces of pure water each day. I do not recommend tap water. Instead, drink spring water or filtered water. Using a Brita pitcher with a filter at home is a great place to start. And no, the water in coffee, soda, and other flavored beverages doesn’t count towards your daily intake.
2. Get enough quality sleep. Consistently get at least eight hours of sleep per night. And lights out by 10:00 p.m.!
3. Eat the right food. Consistently eat whole foods. Include good quality protein, healthy fat and vegetables of all colors. Consistently strive to avoid sugar and processed foods.
Once you’ve established these three fundamentals, add deep breathing and exercise to your routine and you’re well on your way. Ignoring any of these fundamentals will make other health improvement efforts, such as taking a nutritional supplement, much less effective. And remember, Rome wasn’t built in a day! Incremental changes in the short run amount to huge changes over time. I am a testament to this.
What’s your story of transformation going to be?
by Cindy Harrington, CNC, CHS, CINHC, CYT
Center for Nutritional Healing
Before I left my 15 year career in Human Resources I started to create a skills list while also considering what kind of job I could do out of my house. Someone I worked with asked if I had considered massage. He thought I had the temperament for it. Recalling my love of giving and receiving back rubs with my sisters, I wrote touch on my skills list. I also scheduled my first appointment with a professional massage therapist and she worked out of her home. Six months later I was in massage school! That was almost eight years ago.
Massage school prepared me for both the business side and technique side of having a solo practice. What it didn’t prepare me for is how I would feel at networking sessions when there were other massage therapists on hand, or even harder for me to deal with, those who represented one of the many new massage chains. At first I thought that I could not compete and felt less than.
Fortunately my classmates and I had formed a marketing club after graduation. We shared leads and the marketing venues which worked for each of us. We also shared our frustrations. I don’t think I’d have the business I have today without having had this group, and maybe I wouldn’t have my sanity either. At one point someone in this group said, “There’s enough skin to go around.” Well, I got to thinking about that and used it as my mantra. It really changed my outlook! Over these last seven years this concept has come to mean many things to me and I think it can be applied to many types of businesses. Here is what I have learned:
1.) Expect and embrace competition. If you have a good product, chances are that some version of it has already been on the market or will be soon. Instead of being negative about the competition, embrace it! Especially in the service industry, I can’t possibly be of service to every person out there, so just realizing that everyone should have an opportunity to be helped is a great attitude changer.
I was NOT good at embracing the competition in the beginning. Looking back, I think it showed. If someone stood up before me at a networking session and said they managed a spa or that they were a licensed massage therapist themselves, my ego was deflated and the real, genuine me didn’t show through. Now, with a new attitude, what I have to offer shines through!
2.) Know your unique selling points. After all, there is only one you, and what YOU offer is special because it is unique to you. For me, I have several unique characteristics that altogether make my practice a one and only type of practice:
A.) I am interested in medical massage and so after graduation I have taken more coursework in this area and have become more specialized.
B.) I do not rush my clients on or off the table. My studio has one client in it at a time and I allot space before and after the massage to prepare for each specific client, giving more than enough time to discuss their current ailments and to debrief afterwards.
C.) No one else has my hands. This last one is the golden nugget because there are absolutely no other hands exactly like mine. But I can apply this to my blogging business and you can apply it to your business because we can replace the word “hands” with whatever we feel is our greatest asset for our business at hand (brain, heart, honesty, writing skills, etc.).
3.) The right people will come. I attract the most wonderful people as clientele! I don’t think that it is by chance. I think it’s because I can define “right people” and therefore will attract these people. Specifically, I want people who are positive and either already believe in the healing power of massage, or if they’ve never had a massage, they are open to the idea and incorporate massage into their health regime. Translation: Know what a good client is for you. For me, I want regulars who benefit from my practice.
4.) I must do the work. This doesn’t just mean the actual hands on work that is involved when a client is in front of me. It’s the unpaid work time, the time when I do not have a client on my table. For example, it is important that I stay abreast of what’s happening in my industry by reading journals and taking classes that I think will be interesting to me and at the same time beneficial to my clients. It’s also important that I build the right marketing venues for me and that I work hard to keep them current. It means updating my website when I get a new certification or providing relevant information in my newsletters.
5.) If I can’t help someone, I refer them to the right person. I learned this best from a local chiropractor who most often helps his clients, but if he can’t, then after a few sessions of not getting results, he refers his patients for massage, physical therapy, orthopedic appointments or other referrals. In this example, it might be that our income stops at this point, or maybe never even starts, but we have still helped this person and this creates good Karma (I can’t get away from the body-mind-spirit connection anymore)!
These are the main points for me, and I am sure there is more good advice out there. If you are new to the business of selling yourself, then you might have more questions than answers. That’s ok because we all have to start somewhere. Either way, please share your own advice, comments or questions, we’d love to hear from you!
About NLBP Charter Member, Marie Higgins
Marie Higgins is a Licensed Massage Therapist and Blogger. She started massage school 8 years ago having had only one experience of massage herself. During the same period she was in school she received spiritual direction and quickly became a believer in the body, mind and spirit connection. In fact, Marie joined NLBP because the members speak the language of those who believe in this connection. Prior to that she worked in Human Resource Management and earned her MBA from St. Louis University (1993).
The blogging Marie does is about her experiences that come as a result of a spiritual journaling practice. She hopes to help others more fully develop their inner spirit wisdom. In 2015 she “broke ground” by setting up a blog site and then, beginning in 2016, shares two posts each week with the goal of getting people to ask God* “what else should I know?”.
More information can be found at CardinalTouch.net about the blog and more information may be found about massage at www.amtamembers.com/mariehiggins.
It’s a New Year! We are always so excited to close one year and move into a new. Clean the slate. Set our goals. Start over. “This year will be better,” we say. But what do we need to do to set up our goals for the upcoming year?
I’m often asked “where do I start?” Well, a great first step is looking back. Look back at where your business came from in the last year. Look back at what didn’t work. These are all pieces of information that you need to consider before setting your new path. For example, if you see that two-thirds of your business is coming from speaking events then in this year’s plan you should be finding ways to increase your speaking engagements which will in turn increase your sales. On the flip side, after evaluating ad responses you discover that a particular ad that you ran all year has not brought in any direct business, it would be prudent to discontinue that ad and try something new.
The next question is, where do you want to go from here? Knowing where you want your business to be in two or five years can give you vision and clarity to setting a timeline of what might be reasonable to accomplish this year for a five year goal. For simplicity say in five years you want to add four items to your product line. Well, this year your goal should be to identify one or two new products and consider testing the market for them. You must also assume not all the products you test will be successful so if you need four in five years you may need to identify more than four to test market.
Make a list of new skills you may want to acquire. For example, learning about business strategy is very important to me. I study successful people and business models. So, I make it a point to read two hours every day. Is learning a new skill for you? Maybe it’s to get your business on social media or start a new blog. Take one thing, one new goal, and add that to your business plan. You can also think through what that new skill will add to your business. Will learning social media or starting a new YouTube account increases your exposure which will in turn increase your sales volume?
If writing a business plan and setting goals seems like a daunting task, just start the first step. Look at the year you just left behind and evaluate what worked, what didn’t, and why.
Founder & Executive Director
The Natural Life Business Partnership
I've been struggling with the task of adding a blog to our website for months now. I wanted the blog but the burden of knowing I needed to fill it every week or even every month was a weight I didn't want to bare. You see, writing is a daunting task for me and even though I can speak on many subjects, I can't always write about them.
So here I am at the end of the year working with each of you, our loyal members, thinking through our business strategies for the next 12 months and I didn't even do the things on my own list. So yesterday I started taking those baby steps.... I launched a business discussion group for our members on LinkedIn (go join now!) and today I'm launching our blog. My vision is for members to contribute articles on their work and specialties so everyone can get a better understanding of all the possibilities of healing through natural methods.
I've learned so much in the last 8 months talking to groups and meeting people trying to spread the word of NLBP. I've been so fortunate to meet so many people and learn about the great work being done naturally in so many places. I've learned that we truly don't compete with one another either. We are all trained and gifted so differently that we bring unique talents and insight to our work, which in fact differentiate us even though some many have the same title.
In the coming weeks I hope to add business thoughts to this blog as the subjects come up in discussions. I also hope our members will contribute some great articles on whatever their particular interests may be. If you have an idea you'd like to write about or would like to have a piece to read on please let me know.
I am blessed to be working as the leader of this great group!
Camille L. Miller
NLBP is a national, member-based, professional development organization for the holistic professional or earth-centered business owner. We foster professionalism and growth while providing valuable business support, local networking opportunities and a collaborative professional community. JOIN TODAY!
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